Creating a serene identity where design meets mindfulness.

Minimalism met meaning in our collaboration with Amaya. Drawing from Zen-inspired aesthetics, the brand was redefined through a refined color palette, tranquil imagery, and fluid communication. Each design decision reinforced harmony and simplicity, turning Amaya’s architecture into a lifestyle narrative. The new brand identity evokes calm luxury—resonating with individuals seeking peace, purpose, and presence in modern living.