Case Study - WISDA ENERGY
Stronger Visibility.
Stronger Communities.
Project Details
Increase Organic Visibility.
Improve discoverability across high intent solar energy and rooftop solar search categories.
Generate Qualified Leads.
Drive enquiries from homeowners, businesses, and institutions seeking reliable solar solutions.
Strengthen Brand Authority.
Position WISDA Energy as a trusted solar energy solutions provider in India.
Drive Sustainable Growth.
Build scalable digital visibility and long term lead generation through SEO driven strategies.
- Limited visibility for competitive solar energy keywords
- Low organic lead generation for rooftop solar solutions
- Strong competition in the renewable energy market
- Limited digital authority despite comprehensive service offerings
- Need for consistent qualified enquiries through organic search
From Sunlight To Success
A clear creative system focused on strategy, execution, optimization, and delivering consistent results across every touchpoint.
Highlights of Result
SEO
2x More Organic Leads
Generated significantly more solar enquiries through improved organic search visibility and targeted SEO strategies.
4× More Organic traffic
Drove substantially more relevant visitors through searches for rooftop solar, solar panels, and renewable energy solutions.
3× More Keywords ranked
Strengthened WISDA Energy’s presence across Google, helping more homeowners and businesses discover its solar solutions and services.
Higher Search Visibility
Strengthened ZenWay Spaces’ presence across Google, helping more homeowners discover its interior design, renovation, and turnkey solutions.
Performance Marketing
Budget Spend
INR 80,000 invested across Meta Ads.
Leads Generated
500+ qualified leads validated through OTP.
Interested Customers
300 prospects, 30 resulting conversions On avarage bases
Channels Used
Meta prospecting, lookalikes, interest targeting, remarketing, Feed, Reels, and creative optimization.
Keyword Rankings
Our Approach
SEO
Website & Technical Optimization
Optimized core service pages, technical SEO, page structure, metadata, internal linking, and location-focused content to improve visibility for high-intent solar searches.
Solar Content Strategy
Created search-focused content around rooftop solar, solar panels, government subsidies, PM Surya Ghar, electricity-bill savings, installation, and maintenance to capture users at different stages of the buying journey.
Local & AI Search Visibility
Strengthened WISDA’s visibility for Hyderabad and location-based solar searches while building structured, authoritative content designed to improve discoverability across Google and emerging AI search platforms.
Performance & Lead Tracking
Monitored keyword rankings, organic traffic, enquiries, calls, and form submissions to identify high-performing search opportunities and continuously optimize the SEO strategy for qualified solar leads.
Performance Marketing
Audience Targeting
Homeowners, commercial properties, solar focused businesses.
Meta Ads Strategy
Facebook and Instagram lead generation campaigns.
Lead Qualification
Optimized forms with 2FA verification.
Campaign Optimization
Audience refinement, creative testing, remarketing, budget optimization, improved lead quality, higher conversions.
Summary
A conversion focused renewable energy ecosystem that expanded digital reach, educated target audiences, and consistently generated high intent solar installation and commercial business enquiries.